Skechers was founded in 1992 by Robert Greenberg in Manhattan Beach, California, initially focusing on distributing other brands but quickly pivoting to its own line of streetwear, finding early success with the grunge-style "Chrome Dome" boot in 1993. The company rapidly expanded into athletic footwear, kids' shoes, and international markets, going public in 1999 and becoming a major global brand known for trendy, affordable, and comfortable styles, including its popular memory foam technology.